Re-marketing the Edsel

So, the Republicans have rolled out their new slogan for the fall election: "The Change you Deserve".

"In a memo to be sent to Republican members today, the leadership hints at a new slogan building on the change message that has already been shown to have political resonance with a public unhappy with the nation’s direction.

It looks like Republicans will counter the Democratic push for change from the years of the Bush administration with their own pledge to deliver, drum roll please, “the change you deserve.” The first element of the party agenda developed over the past few months by the leadership and select party members will focus on family issues.

“Through our “Change You Deserve” message and through our “American Families Agenda,” House Republicans will continue our efforts to speak directly to an American public looking for leaders who will offer real solutions for the challenges they confront every day,” said the memo prepared for lawmakers."

I like it! I really like it! After 7 years of bamboozling, hoodwinking, fooling and tricking the American people into believing that war is peace, up is down, forward is backward, and we all deserve to have our phones tapped, who among us isn't for change?

Turns out these people are. The good people at Wyeth marketed an anti-anxiety medicine called EFFEXOR with the tag "The Change You Deserve", and in their promotional text, asked the following questions:

Are these symptoms of depression interfering with your life?

Not involved with family and friends the way you used to be?

Low energy, fatigue?

Not motivated to do the things you once looked forward to doing?

Not feeling as good as you used to?

If you answered yes to any of these questions then you need "The Change You Deserve." Keep in mind, though, that side effects include :

"...constipation, dizziness, dry mouth, insomnia, loss of appetite, nausea, nervousness, sexual side effects, sleepiness, sweating, and weakness. Ask your doctor if EFFEXOR XR - or the Republican Party - is right for you."